Build trust through established brand authority. Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in Google's local search results. In addition, location-based factors, such as having a business listing in Google My Business, local citations from data aggregators and opinion signals (which your local customers should publish) are also taken into account when positioning a company in Google My Business and, therefore, you should also take them into account when carrying out your local SEO efforts. It's also important to note that there are SEO tools focused on local search that can help you develop local-oriented SEO audits, from developing keyword research focused on your local audience, creating citations, managing Google My Business listings, business profiling and Google publications, and even tracking your inclusion in local packages. However, with the recent growth of mobile Internet access, mobile searches have exploded, so local SEO has become very important for the success of any company offering local products or services and for local sellers.
If you search Google for important keywords related to your business and a map with 3 listings (also known as a map package) appears below, local SEO can help you grow your business. If you're at work and want a pizza delivered to eat, for example, if you Google “pizza delivery”, a list of locations near your office is displayed on local SERPs (search engine results pages). Localized content and the popularity of local links are factors, as in Google's traditional search algorithm, so it's important to create local landing pages for each of your locations, especially if you have several locations, where you must include not only your company name but also your details, such as address and phone number, as well as optimize your titles, tags, meta descriptions and follow the best SEO practices. Local listings are important for SEO, as they help generate high-authority backlinks and increase a company's visibility in local search results.
