E-books are a great type of SEO content because they're an easy way to add value to a specific transaction. For example, if you're trying to get someone to send their contact information, you can offer to download an e-book for free to improve the offering. Learn how we increased traffic by more than 40% and conversions by more than 100% for an e-commerce customer. Read the case study But one of the main visual elements of a site is white space. White space is simply the space on a page that isn't occupied by text, images, or other visual elements.
Imagine the difference between a page completely filled with text and a page divided into small notes and paragraphs. In their informational articles, they make sure to divide the text into small sections. With headers, images, and white space inserted between paragraphs, it makes things look much less cluttered, making it easier to read and making users feel more satisfied. Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet these expectations, many users will leave your site, telling Google that it's not useful to them and causing it to rank lower.
Since more than 50% of all Internet traffic comes from mobile devices, it's no surprise that Google's algorithms give priority to mobile-optimized websites. If they're not optimized for mobile devices, not only won't mobile users stay on your site, but Google will penalize you in rankings. With more than 25 years of experience, we know what it takes to get your site to appear in Google search results. Use our free tool to calculate your score in less than 60 seconds.
We've compiled information from 13 of the best PPC marketing experts who know what's coming, what you should pay attention to, and what you should avoid. Now that Google performs around 1.2 trillion searches a year, they are now more adept than ever at examining and ranking all those sites on the web. It is true that the headings H2 and H3 help guide readers. Using them every 300 words or so gives the brain a quick rest and helps prevent eye loss.
It also helps break that unsightly wall of text that will never be read. Duplicate content involves content that is similar (or identical) to content found on other websites or web pages on your own site. It has always been one of the main prohibitions in the SEO world. Many people think that duplicate content simply refers to plagiarism, but that's not always true.
Repeat or repeat the same blocks of text on your website account. While you won't receive any penalty, duplicate content tells Google that the content on a page isn't unique. And what's going on? It ends up being completely omitted from search results. SEO focuses less and less on individual keywords or articles and more on the thematic experience.
What used to be good SEO can easily turn into bad SEO as Google refines its expectations for content creators. When browsing SEO content sites, you may have read about topics such as keyword integration or mobile optimization, but without context, those phrases may not have given you a clear idea of how to target your SEO marketing. Now that you've realized what bad SEO is, let's talk about some of the perennial SEO best practices.
