One of the most ubiquitous examples of local SEO is reclaiming and optimizing your Google business profile. If a user searches for "where to buy ice cream," several Google Business results appear. Your Google business profile complements your website and social networks. Learn how we increased traffic by more than 40% and conversions by more than 100% for an e-commerce customer. Read the case study, but white space is one of the primary visual elements of a site.
White space is simply the space on a page that doesn't take up text, images, or other visual elements. Imagine the difference between a page filled with text and a page divided into small notes and paragraphs. In their informational articles, they split the text into small sections. With headings, images, and white space inserted between paragraphs, things look much less cluttered, making them easier to read and satisfying users.
Did you know 83% of users expect pages to load in three seconds or less? If your site doesn't meet these expectations, many users will leave it, telling Google that it's not helpful to them and causing it to rank lower. With more than 25 years of experience, we know what it takes to get your site to appear in Google search results. Blog writing is ideal for SEO because it's only found on your site, nowhere else. For example, video content tends to receive more traffic and engagement. Still, if you publish a video on a third-party platform (that is, if you want to use video content), you must incorporate it into blog posts or landing pages. Your content marketing strategy should focus on blog posts as the primary new traffic source.
However, as we'll see below, all types of SEO content have advantages and disadvantages, so don't assume that a blog will be enough to get ahead. Generally, video content is the most valuable because it is the most attractive and will generate the most buzz. However, as we mentioned, you can host videos on third-party platforms, which means they don't necessarily attract traffic to your website. That said, video content requires search engine optimization, so it ranks high in search results. A high-quality video can be typed on a regular results page instead of Google's "videos" tab. In that case, you can get a lot of viewers in a short period based on the total search volume of the main keyword.
E-books are excellent SEO content because they're an easy way to add value to a transaction. For example, if you're trying to get someone to send their contact information, you can offer to download an e-book for free to improve the offering. E-books aren't as valuable as blog posts because they can't be found on your website. While you can host an online version of the book, you'll usually send it as a digital file (meaning e-books aren't necessarily going to drive traffic to your website directly).
That said, high-value e-books can work well as an incentive, indirectly increasing brand recognition and reputation. If people want to access the book, they'll go to your website to get it, meaning your landing pages can rank higher. If you're trying to become an authority within your industry and share complex data, an infographic is a great way to create compelling content. Infographics are fun, thought-provoking, and detail-oriented.
In addition, these graphics work well as stand-alone pieces or can accompany blog posts and other types of content. Not all businesses can benefit from a podcast, but those that do can generate much more traffic. This medium has excellent potential since roughly one-third of Americans listen to podcasts regularly. Plus, as a company, you don't have to worry about monetizing your podcast because it works as a form of marketing.
