Once the approaches to search engine optimization have been clarified, it's time to analyze the different types of SEO. On-page SEO (on-site SEO) is the most common strategy companies focus on for their sites. In a nutshell, on-page SEO refers to the changes you make to your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization.
When users perform searches, they use keywords to generate a list of relevant search results. Another on-page SEO strategy is to optimize URL structures. When users are on your page, you want to help them remember it. A personalized URL structure will help you optimize your site and make it easier for your potential customers to remember it. These are two of companies' most popular strategies to optimize on-page SEO.
Some other strategies include internal linking and optimizing meta descriptions. The critical thing to remember is that on-page SEO involves optimizing the elements of your site. Off-page SEO involves optimizations of your site that don't occur in your site. These are external factors that influence the performance of your site. One of the main factors of off-page SEO is sharing on social media.
When you share your site link on your social media pages, you can't control how your audience interacts with your links on your social media pages. This is an external ranking factor that can help your site perform better. Technical SEO involves optimizing the backend of your site to help it function properly and improve your site's ranking. These are elements found in the backend of your site. You can have an attractive site, but it won't matter if the technical aspects of your site aren't optimized.
One of the most critical technical aspects of SEO is page speed. Users who visit your page don't want to wait forever for it to load. If you're going to get the best results with your page, you must ensure it loads quickly. At WebFX, our more than 200 experts can help you optimize your page speed to improve your site's work. Check out our page speed services and call us at 888-601-5359 to learn how to do this. Another crucial technical factor of SEO is the ease of use for mobile devices.
With the increase in mobile searches, you must adapt to the mobile user. You want to offer your audience the best experience on your website. These are just two of the most critical technical aspects of SEO that influence your site's performance. If you want your company to perform well in search results, you must optimize the technical part of your site. Learn more about optimizing your site for technical SEO in our guide on performing a technical SEO audit. One of the newest types of SEO optimizations is voice search.
Voice search SEO has become one of the most popular ways to search. With devices like Alexa, Google Home, and Siri, voice search will continue to grow. Voice search SEO requires optimizing the right keywords. You should optimize your site for the words your audience will use verbally. When you optimize SEO for voice search, you must optimize it to deliver information quickly.
Users perform voice searches for quick answers. You must structure your content so that Google can easily extract information.
Types Of SEO
There are a total of 12 types of SEO: Black Hat, On-Page, Technical, International, Local, Content Marketing, Link Building, Social Media Marketing, Paid Search Advertising (PPC), Conversion Rate Optimization (CRO), Voice Search Optimization and Structured Data Markup.Black Hat
Black-hat SEO takes advantage of the weaknesses of Google's search algorithm to rank higher in its search results. Strategies for creating paid or fraudulent links, excessive use of keywords, cover-up, etc., are some practices used by black haters. These practices give instant results but can negatively affect your website if Google detects them. Therefore, it is recommended to avoid black-hat SEO.On-Page
On-page SEO optimizes title tags, internal links, HTML codes, URLs, images, and many other web page elements to improve ranking and user experience.Technical
The primary objective of technical SEO is to help Google bots crawl, interpret, and index website pages correctly. For example, creating an extensive XML sitemap and making a website mobile-friendly are just some tactics web spiders use to filter and classify pages based on their content.International
International SEO improves organic traffic from different areas and languages.If you want to be successful in international SEO, you must adapt to the cultural context of a target market and allow them to transact in their currency and language.
Local
The local SEO strategy for local businesses is one of the most essential types of SEO, as it helps companies be more visible in local Google search results. Local SEO allows companies to reach local audiences by analyzing their behavior through billions of searches.Content Marketing
Content marketing is one-way businesses can increase their visibility online by creating content that resonates with their target audience and drives traffic back to their website.Link Building
Link building is an integral part of any successful SEO campaign as it helps build relationships with other websites and increases visibility online.Social Media Marketing
Social media marketing is another way businesses can increase their visibility online by engaging with their target audience through social media platforms such as Facebook and Twitter.Paid Search Advertising (PPC)
Paid search advertising (PPC) is where businesses pay for ads appearing on search engine results pages (SERPs). This type of advertising can be used effectively to drive traffic back to a website.Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is a type of optimization that focuses on improving website performance by increasing conversions from visitors into customers or leads.Voice Search Optimization
Voice search optimization is becoming increasingly important as more people use voice assistants such as Alexa or Google Home for their searches. Optimizing content for voice search requires optimizing keywords that people would use verbally when searching for something online.Structured Data Markup
Structured data markup is a type of optimization that helps search engines understand what content is about by adding structured data tags or microdata tags into HTML code.Conclusion
There are many different types of SEO services available today. All have their advantages and disadvantages depending on what kind of business you have and what goals you're trying to achieve with them.Businesses must understand each type before deciding which one suits their needs best. At WebFX, we have over 25 years of experience creating successful campaigns that generate valuable client results. Our team can help you make an effective strategy tailored specifically to your business needs, so contact us today at 888-601-5359 or fill out our contact form!
