In my more than 12 years working in SEO, I've sold SEO to hundreds of clients, and along the way, I've learned a thing or two that can help you get new SEO clients. The companies I've worked with range from small and medium-sized businesses to some of the world's biggest brands, and while every client is unique, I've found several commonalities in the approach to winning and retaining SEO clients. The industry standard for agreements with referral partners is for the business owner to pay the shipper 10% for the first year of service. Having strategic partners opens up two possible sources of income: one when they refer you to customers and another smaller one since you can do the same for them. A free audit also shows the customer the depth and breadth of their capabilities and experience.
A standard set of capabilities struggles to do so, but an audit that can be performed in 2 hours can demonstrate mastery of the material. Give them an estimate of growth and where you think you can take them if they collaborate and follow your plan and suggestions. You don't have to make bold statements about your number 1 position, but you should aim for some tangible growth in the areas you're focusing on. Do you want more local SEO clients? It attracts companies that are excited to invest in SEO. Here's how to get customers you want to work with.
Do you want more local SEO clients that you want to work with? Many businesses, tiny ones, overlook SEO and don't update their websites often. What if you could sincerely tell them it's time to focus on their website's SEO? Once you're ready with the list of 100 sites and the minimum number of assets mentioned above, the next step is contacting the website owners. Caroline Posma offers excellent advice on how to think about your first call with a potential SEO client. Hiring a local or national charity as a new SEO client and offering free SEO and social services on your site is not only a charming and noble thing, but it will also project a certain amount of "good vibes" to potential customers. The principle here is publicly displaying your SEO auditing skills by analyzing all the SEO issues on a big brand's website.
Many web designers and even other SEO companies might be interested in white-labeling their services if they are scalable and return results in the same way that FATJOE is a white-label SEO distributor for SEO agencies. All of this will help to build your brand, to be recognized as an authority, and to generate interest in the topic of SEO. SEO forecasting can be a potent tool to help build a business case for investment in SEO. We've compiled this VERY PRACTICAL list of inbound and outbound ideas that you and your agency can implement today to generate more SEO leads and, ultimately, get more SEO clients.
If you are confident in the quality of the SEO services provided by your agency, trust me: getting new SEO clients is only a few kilometers away. For example, when you partner with companies that offer web design, content, and social media services, they can attract potential customers for your SEO agency. So, how do you stand out and tell your potential SEO clients that you offer exactly what they want? You might wonder how I can make such an affirmative statement when SEO agencies worldwide break their heads thinking: "How to get SEO clients." By having an alliance with several SEO agencies nationwide, they can recommend each other for their "specialized" work.
Perhaps after a free or paid audit, you could offer to create accessible content for your potential customers and explain the benefits of blogging and how it can positively impact their SEO efforts and your brand...